A promotional advertisement displayed by the Chennai Metro, created by the financial firm THECOS, has triggered significant controversy. The campaign drew criticism for comparing the interest rates of fixed deposits to the nature of a girlfriend, leading to accusations of objectifying women. Prominent political figures, including a Member of Parliament from the DMK party and representatives from the opposition, have publicly condemned the marketing material. These critics are calling for the immediate withdrawal of the advertisements from metro premises and are urging authorities to initiate legal proceedings against the company responsible for the campaign. The incident has sparked a wider debate regarding the appropriateness of using gender-based comparisons in corporate advertising strategies.
Source : Hindustan Times
Photo : Hindustan Times
