Authorities in Shicheng County, Jiangxi province, are actively working to reduce the financial burden of traditional bride prices. Historically rooted in ancient customs, these payments have escalated significantly due to gender imbalances and social pressures, sometimes reaching millions of yuan. Recent government initiatives, including the establishment of local councils and the promotion of modest wedding standards, have shown measurable progress. Data indicates that nearly one-third of couples in the county married without a bride price during the first half of 2025. To encourage this shift, the local government provides incentives such as business loan discounts and free access to public services for families who adhere to lower, symbolic payment amounts. These efforts align with broader national policies aimed at fostering simpler and more affordable wedding traditions across rural China.
Source : [Sixth Tone](https://www.sixthtone.com/news/1018960/Chinese County Takes Aim at Soaring Bride Prices)
Photo : Sixth Tone
