A recent analysis by Mizuho Securities suggests that Samsung Electronics is well-positioned to navigate the current global smartphone market downturn. While the brokerage firm predicts a nine percent decline in total worldwide handset shipments for 2026, reaching approximately 1.15 billion units, Samsung is expected to maintain stable performance with shipments holding steady at 240 million units. The company stands to gain a competitive advantage as rising memory costs impact the broader industry. Furthermore, Samsung's semiconductor division remains a significant beneficiary of the ongoing supply shortages affecting the global market. This dual strength in both consumer electronics and chip manufacturing provides the firm with a degree of resilience that many other smartphone manufacturers currently lack.
Source : The Korea Herald
Photo : The Korea Herald
