As the Mid-Autumn Festival concludes, the market for traditional mooncakes is undergoing a significant transformation to align with modern consumer demands. While classic fillings like lotus seed paste and salted egg yolk remain staples, there is a clear shift toward healthier alternatives as shoppers prioritize wellness. Simultaneously, manufacturers are introducing bold, unconventional flavors such as hotpot, stinky tofu, and pork to cater to adventurous eaters. Beyond flavor experimentation, the industry is seeing a rise in the popularity of individual, freshly baked pastries. Furthermore, partnerships with cultural institutions are integrating artistic themes into packaging, reflecting a broader trend of blending seasonal tradition with contemporary innovation to capture diverse market interests.
Source : CGTN
Photo : CGTN
Aussi couvert par : CGTN
