IKEA Alexandra is transforming its retail space into a gaming hub on October 3 and 4 to celebrate the release of the YXSTABY collection. This new nine-piece furniture range, developed in partnership with Xbox, will be available for customers to test firsthand. During this two-day event, the store will host various activities suitable for families, including gaming tournaments and a professional player challenge. Participants also have the chance to win a total of S$1,000 in IKEA vouchers. The initiative aims to showcase how the new gaming-focused furniture can help organize home setups, moving away from the brand's traditional focus on standard home decor and Swedish food offerings.
Source : MS News
Photo : MS News
