As artificial intelligence tools enable individuals to generate high-quality video content rapidly, the role of professional motion graphic designers is undergoing a significant transformation. During the Herald Design Lounge 2026, acclaimed designer Kim Gryun addressed the challenges posed by this technological shift. He argued that the ease of content creation necessitates a new focus for industry professionals. Rather than merely producing standard visuals, designers should prioritize the development of unique, original works. Kim suggested that the future of the field lies in creating interactive, living experiences that allow audiences to engage with and influence the content directly. By shifting toward these participatory formats, designers can maintain their relevance and provide value that automated systems cannot easily replicate.
Source : The Korea Herald
Photo : The Korea Herald
