Sumo wrestling is currently experiencing a significant rise in public interest across Japan. However, industry analysts note that this trend differs from previous periods of success. While past surges in popularity were typically linked to the performance and fame of prominent individual wrestlers, the current growth is primarily attributed to the influx of international visitors. The sport has become a major attraction for tourists, shifting the primary driver of its commercial success away from the star power of its athletes and toward the broader appeal of Japanese cultural experiences for global travelers.
Source : The Japan Times
Photo : The Japan Times
