Lotte Wellfood has partnered with the K-pop group Stray Kids to release a digital single titled “November 11” as part of a strategy to expand the recognition of Pepero Day beyond South Korea. The song, which became available on international music streaming services at 1 p.m. KST on Thursday, aims to familiarize global audiences with the local tradition of gifting stick-shaped snacks on this date. The track was written and composed by Stray Kids member Han and features an energetic band arrangement that captures the anticipation associated with the holiday. This initiative marks a significant effort by the company to transform the domestic snack-sharing custom into a recognized international cultural event.
Source : The Korea Herald
Photo : The Korea Herald
