CJ CheilJedang announced a 59 percent year-on-year increase in American sales for its Bibigo gimbap brand during the initial seven months of 2026. The company is actively working to establish this traditional Korean dish as a regular food option for consumers in the United States. Distribution has expanded rapidly, with the product now available in 4,734 retail locations, marking a 145 percent rise compared to the 1,924 stores recorded the previous year. Since its introduction to the major supermarket chain Kroger in late 2024, the product has continued to secure a broader presence within the competitive US market.
Source : The Korea Herald
Photo : The Korea Herald
