Major Japanese retailers are modifying their traditional Osechi New Year food offerings to better align with the preferences of younger demographics. These updated culinary packages now feature elements inspired by the popular 'oshikatsu' trend, which involves supporting one's favorite idols or characters. Additionally, stores are introducing options that cater to 'guilty consumption,' a consumer behavior characterized by the intentional selection of rich, indulgent foods regardless of caloric content. By integrating these modern lifestyle trends into their seasonal product lineups, department stores aim to maintain the relevance of traditional holiday dining customs among younger generations who might otherwise overlook these conventional New Year dishes.
Source : The Japan Times
Photo : The Japan Times
