Starting June 1, 2027, Turkish Airlines will serve as the primary shirt sponsor for Liverpool Football Club. This five-year agreement covers the men's, women's, and academy teams, with the airline's branding displayed on their kits. While Liverpool did not confirm the financial details, media reports estimate the contract is valued at approximately £300 million. The national flag carrier, which is partially owned by the Turkish wealth fund, maintains an extensive global network operating from Istanbul Airport. Current sponsor Standard Chartered will transition to a different role as a Global Partner once the new arrangement commences. This deal marks a significant expansion of the airline's international sports marketing presence.
Source : Turkish Minute
