During the Herald Design Lounge 2026 held at the Dongdaemun Design Plaza in Seoul, Seoul Design Foundation CEO Cha Kang-heui addressed the evolving landscape of the creative industry. Cha noted that as artificial intelligence simplifies the generation of visual content, the true significance of design is shifting toward its practical utility and impact on human life. By focusing on the event's theme, "Beyond Visuals," the CEO highlighted that modern designers must prioritize a deep comprehension of the individuals who interact with their creations. According to Cha, the core value of design now rests on how effectively it serves the daily needs and experiences of people, rather than merely focusing on aesthetic output.
Source : The Korea Herald
Photo : The Korea Herald
