Tourists frequently purchase perfumes during their travels to serve as personal mementos, unique gifts, or regional souvenirs. While established Seoul-based labels like Nonfiction, Tamburins, and Granhand have gained global popularity by capturing the essence of the city's contemporary atmosphere, a new trend is emerging. Two local fragrance companies are shifting their focus toward heritage, attempting to define a uniquely Korean olfactory identity. By integrating elements of traditional culture into their product development, these brands aim to offer consumers scents that reflect the nation's historical roots rather than just its modern urban landscape. This strategic pivot highlights an evolving market interest in craftsmanship that draws inspiration from indigenous customs and historical narratives.
Source : The Korea Herald
Photo : The Korea Herald
