According to reports from Nikkei Asia, Apple has instructed its supply chain partners to decrease the production of parts for the iPhone 18 Pro and Pro Max models. This decision follows a decline in consumer interest attributed to rising retail prices and the high cost of memory components. Sources indicate that component orders for October have been reduced by approximately 15% from initial projections. The broader technology sector is currently facing a shortage of advanced semiconductors as resources are diverted toward artificial intelligence infrastructure. This shift in supply has led to increased expenses for manufacturers, which is expected to impact the global smartphone and personal computer markets throughout the year. Apple has not yet officially commented on these reports regarding the adjustment of its shipment targets.
Source : Newswire
Photo : Newswire
